You cannot fix what you cannot see
Most money problems are not really problems. They are things nobody has looked at yet. Clear numbers come first, decisions come after.
Our story
It started in a kirana store in Sikandrabad
We grew up around a small grocery shop. Money was counted by hand at the end of the day. Nobody spoke about margins or cash flow. But we learned something early that no textbook teaches: in a small business, the numbers are personal.
Both of us chose Chartered Accountancy. We took jobs, learned how large companies handle money, and saw the gap clearly. Big companies had systems, reports and a finance head. Small businesses had none of it — and they needed it more.
In 2014 we left our corporate jobs to build our own practice. Our first client came from Noida Phase 2. There was no marketing. One happy owner told another, and that is how we grew.
The more owners we met, the clearer it became. They were not short of hard work. They were short of clear numbers.
Today our firm, Especia Associates LLP, has a team of over a hundred people and offices across India. We have helped more than 500 businesses, and valued over 200 companies. We also learned the lesson from the other side — after working with our own business coach, our profit grew 3.1 times. Systems work. We have lived it.
That is why we teach. A CA can file your returns. But only you can run your business — and you cannot run it well if you cannot see it clearly.
The beginning
A small shop, a small town
We grew up in and around a kirana store in Sikandrabad, watching a business run on daily cash.
2010
The first practice opens
Harshil starts the firm in a 200 sq ft office in Noida with two people.
2014
We go all in
Sajal leaves his corporate role. The first client arrives through a referral, and word of mouth takes over.
2015 – 2019
From accounts to advice
We add valuation, virtual CFO and internal controls. The team grows past fifty, with a second office.
2020 – 2023
500+ businesses, across India
The team crosses a hundred people, working with companies of every size, including Daikin and Genpact.
Today
Teaching 1,00,000 owners
Our goal is to give one lakh Indian business owners the clarity we wish our own family had.
The shop, the CA exams, and the decision to leave a steady salary behind.