See where your cash is stuck
Find the unpaid bills, extra stock and advances holding your money, and get it moving again.
Trusted by 2,000+ business owners · 15+ years in finance
Know where every rupee in your business is going
CA Harshil & Sajal help Indian business owners keep clean books, find the money stuck inside their business, and build a finance team that works without being chased every day.
500+
Businesses helped
200+
Companies valued
20+
Years in finance
₹33 Cr
one client found sitting idle — simply by looking properly
As seen in 
Does this sound familiar?
Your books show a profit. Your bank account doesn't.
Late payments, filing worries and small leaks quietly add up. Most business owners deal with some version of this every month:
You spend hours chasing your team for basic entries and updates.
Your reports look healthy, but there is no money in the bank.
Mistakes only show up at audit time, when it is too late to fix them.
Money sits stuck in unpaid bills, unsold stock and forgotten advances.
You get raw entries, not clear answers about profit or cash.
If your main accountant leaves or falls ill, everything comes to a stop.
What changes for you
Simple habits that put you back in control
The same system we have set up with 500+ Indian businesses in manufacturing, retail, D2C and services.
Clean books every month
No last-minute rush. Your accounts stay correct and up to date all year.
One 60-minute check a month
One simple monthly meeting that keeps you on top of profit and cash.
Take your profit without worry
Know the exact amount you can safely take out each month.
Lead the money conversation
Ask the right questions and decide quickly, instead of chasing people for answers.
A team that runs on its own
Move from depending on one person to a simple process anyone can follow.
How we help
Ways we can help you
Learn the system yourself, or let us set it up with you. Either way, you get the same clarity.
Virtual CFO
Virtual CFO Services
A senior finance expert to guide your cash, profit and big decisions, without hiring a full-time CFO.
Learn more → Signature systemThe Finance Control Framework
The simple monthly system 500+ businesses use to stay on top of cash and profit.
Learn more → Cash & working capitalCash Flow & Working Capital
Find the money stuck in your business, and set up a simple way to keep it moving.
Learn more → Done-with-youOutsourced Accounting for SMEs
Let an experienced team handle your books, reports and filings so you can focus on growth.
Learn more → Free 90-minute masterclass
Build a Finance Team that Works Without You
In 90 minutes, with no theory and no jargon, you will learn how to keep clean books, see your cash clearly, and run a finance team that does not need your daily follow-ups.
- ✓ Find out exactly where your money gets stuck
- ✓ The Finance Control Framework, explained step by step
- ✓ Know how much profit you can safely take out
- ✓ Run your finances in one 60-minute monthly meeting
Meet your mentors
Two CAs who have built a business themselves
From a small kirana store in Sikandrabad to helping 500+ businesses. They do not teach from textbooks — they teach what they use with real clients every day.
CA Sajal Goyal
Finance, Tax & Strategy · 20+ years
Has worked with 500+ businesses in manufacturing, D2C, retail, services and technology. Known for turning difficult finance ideas into simple steps owners can actually follow.
Read full bio →
CA Harshil Goyal
Valuation & M&A · 16+ years
A Registered Valuer who has valued 200+ companies, helping owners strengthen their finances and build long-term business value.
Read full bio →The numbers behind the work
2,000+
Business owners trained in our classes
500+
Businesses helped across industries
100+
People in our team
3.1x
Profit growth in our own business
In their words
Owners who finally understood their numbers
Backed by Rahul Jain, one of India's first business coaches, and trusted by owners across the country.
"My entire perspective towards the accounts department has changed. Now I actively monitor the key parameters I learned — they've been game changers. Profit has grown to 2.2x this year."
"I used to think I was growing, but I wasn't. After the program I gained clarity on cost-centre profits, withdrawable profit and the reports that matter. I was able to 1.5x my profits almost immediately."
"I always struggled to understand why there was profit in the books but not in the bank. The Book-to-Bank report was truly a game changer — it helped us focus on what really matters."
The book
Business Ka Financial Mirror
Not a theory book. It is a workbook you fill in as you go, built around the Finance Control Framework, so you get clear on profit, cash and control.
- ✓ Why profit on paper is not cash in the bank, and how to fix it
- ✓ The 3 reports every business should check every month
- ✓ A simple way to free up the cash stuck in your business
Free resources
Simple guides for owners who want to understand their numbers
No jargon. Just clear answers to the money questions business owners actually ask.
Cash flow
Why there's profit in your books but no cash in the bank
The gap most owners feel every month, and the first place to look for it.
Case study
How DMart grows without loans: the cash lesson
What their model really does with cash, and how smaller businesses can copy the idea.
Templates
The 60-minute monthly finance review checklist
The exact agenda to check profit, cash and working capital in under an hour.
Questions
Frequently asked questions
Common questions SME owners ask us about the masterclass and the way we work.
Who is this masterclass for?+
It's designed for SME business owners, founders and decision-makers who want better control over accounts, cash flow and profits.
I'm not from a finance background. Will I understand it?+
Absolutely. The framework is explained in simple, practical steps — no jargon. Many non-finance founders use it successfully.
What exactly will I learn?+
How to get audit-ready books every month, track cash, profit and working capital easily, and build a finance team that works without you chasing them.
Is this relevant to my industry?+
Yes. Cash flow, compliance and finance-control challenges are similar across manufacturing, retail, D2C and services.
Will there be a sales pitch?+
It's a free, value-first session. We'll share how you can work with us for deeper implementation, but the masterclass itself is actionable on its own.
How do I join the session?+
Once you register, you'll get the Zoom link and reminders on email and WhatsApp before the session. Just click and join at the scheduled time.
Ready to understand your own numbers?
Join the free class and leave with a system you can start using the next morning.
Join the free masterclass