Real owners, named in full

What changed for owners who did the work

Every person on this page runs a real business and agreed to be named. The quotes are theirs, printed as they wrote them.

In their own words

Three owners, three different problems

None of these happened in a week. Each one came from an owner who kept running the routine month after month.

The result

2.2×

Profit grew to 2.2 times, in a year

Praveen Goyal Director, Amasia Multigrain Pvt Ltd Food manufacturing

Sajal bhai dariya hai financial wisdom ka. Jitna seekh sakte ho, seekh lo — it's 100x worth it.

My entire perspective towards the accounts department has changed. Earlier, I used to just ask the accountant, "Sab theek hai? Tax bhar diye?" — and that was it. Now, I actively monitor key parameters I learned during this program. They've truly been game changers.

What changed: the accounts department stopped being a place that produced paperwork and became something he actually watched. That shift, not any single report, is what moved the number.

The result

1.5×

Profit grew by half again, almost immediately

Jasjeev Kohali Director, JJ Bakery Food and retail

I run a bakery chain, and honestly, I feel most of us don't really know what to monitor in the accounts department. I was the same — my complete focus used to be on revenue growth overall.

I used to think I was growing, but in reality, I wasn't. After doing the FCM Program, I gained clarity on cost-centre-wise profits, withdrawable profits, and the 5 key reports to monitor.

What changed: he found out which parts of the business actually made money. Growing revenue had been hiding the fact that some of it was not worth having.

The result

Book to Bank

Finally saw why profit was not reaching the bank

Ravindra Kondekar Managing Director, KCP Gauging Technology Pvt Ltd Precision engineering

Sajal Bhai, thank you so much for all the valuable insights you shared during FCM. I always used to struggle with understanding why there was profit in the books but not in the bank.

Your Book to Bank report was truly a game changer for us. It helped us shift our focus to what really matters.

What changed: one report closed a gap he had lived with for years. This is the most common thing owners tell us, and the reason that report exists at all.

Across all our work

The wider picture

Individual results vary a great deal. These are the totals behind them.

2,000+

Owners trained in our classes

500+

Businesses guided across industries

200+

Companies valued

15+

Years doing this work

From someone who sends us clients

Rahul Jain, on working with us

One of the first business coaches in India. He mentors owners for a living, and he recommends these sessions to them.

A referral from someone whose own reputation depends on it is worth more than a page of quotes.

Rahul Jain with CA Sajal Goyal and CA Harshil Goyal

Rahul Jain with CA Sajal Goyal and CA Harshil Goyal at an event

Straight after the sessions

What hundreds of owners message us about the webinars

Unedited messages sent to us after a session, shared with permission. Nobody was asked to write these.

Message from a business owner after attending the Harshil and Sajal finance webinar

These arrive in the hours after every session. It is the clearest signal we have that the free class does its job on its own, whether or not anyone goes further with us.

More owners, in full

Not edited down to a neat line

These are the messages as they were written, which is why some of them ramble a little.

Harshil Ji and Sajal Ji have given us the confidence to scale our business. The best part is that their vibes match with ours — they truly understand what we want.

And honestly, that's the best growth strategy one can ask for.

Director & Co-FounderLegend Polyfoams Private Limited

Harshil Sir and team truly understand how a start-up works. We feel blessed to have them with us since day one.

Till now, the Especia team has seamlessly managed our finance and accounts function, secretarial work, and all day-to-day requirements. The best part is that they are prompt, understand our expectations, and consistently go beyond them.

Mohammad HussainCo-Founder, Kidbea

Monthly reporting by Especia has truly become the backbone of our growth. Their clarity in numbers and timely insights give us confidence in every decision we take. With their support, we're not just keeping track of our finances — we're building a stronger, more scalable business.

What we like most is their proactive approach and the way they explain complex financial data in simple words. It feels like having an extra finance partner in our own team.

Monika DhingraCEO, Nomad Originals

We partnered with Especia in early 2023 when our growing business needed a reliable accounting partner. Their team quickly understood our needs, built SOPs, and streamlined processes, taking a major operational load off our shoulders.

This has allowed us to fully focus on our core business. Especia's flexibility, use of digital tools like Google Drive and WhatsApp, and their startup-friendly approach make them an excellent choice.

Neeraj SananCEO, Intelligent Insights Pvt Ltd

My experience with Especia has been nothing short of outstanding. As Director at KHvatec India, I've worked with many vendors over the years, but the team at Especia really stands out. From day one, they demonstrated exceptional professionalism and a deep understanding of our needs.

I wholeheartedly recommend Especia to any company looking for a supplier who delivers on promises, values collaboration, and brings consistent value to the table.

Jang Kuk NamDirector, KHvatec India

Trusted by business owners across India

Where a lot of this actually happens

Workshops, sessions and client meetings — the conversations that turn into the messages above.

CA Sajal Goyal and CA Harshil Goyal with business owners at a finance workshop — **At a session**Owners bring their own numbers, and the questions get specific fast.

Business owners attending a Harshil and Sajal finance workshop — **In the room**Most of what became the Finance Control Framework started in conversations like these.

CA Harshil Goyal and CA Sajal Goyal meeting Indian business owners — **Meeting owners**We still do these in person wherever we can.

A Harshil and Sajal finance workshop for Indian SME owners — **Across India**Manufacturing, retail, D2C, services — the cash problems look remarkably similar.

Excellence in CFO Services Award 2026

Awarded to our firm by Times Network in June 2026. We shared the credit with the owners and the community who kept asking us harder questions.

Fair questions

What to make of all this

Can I speak to one of your clients before deciding?+

Yes. Ask on your first call and we will try to connect you with an owner in a similar business or industry. We ask their permission first, so it may take a few days.

What results should I expect?+

We cannot promise you a number, and anyone who does is guessing. The results on this page came from owners who did the work over months. What we can say reliably is that you will know where your cash is within the first month, because that is a matter of reading your own numbers properly.

Are these real people?+

Yes. Every name, business and quote on this page belongs to a real owner we have worked with. Where we do not have a written quote on record, we list the person and their business without putting words in their mouth.

Do you have results for businesses like mine?+

We have worked with manufacturing, retail, D2C, food, services and technology businesses. Tell us your industry on the first call and we will tell you honestly whether we have relevant experience in it.

Your turn

Where these owners started

Almost every story above began in one of these two places.

What changed for owners who did the work

Three owners, three different problems

The wider picture

Rahul Jain, on working with us

What hundreds of owners message us about the webinars

Not edited down to a neat line

Where a lot of this actually happens

Excellence in CFO Services Award 2026

What to make of all this

Where these owners started

The free masterclass

A short call

The free chapters